Joy of Sports

a sports campaign with Nike to capture players’ dunk motion

Overview

Joy of Sports is a promotional campaign with Nike (as client) that features a 1-day sports event, where players are invited to dunk and their motion and experience are then captured. Special camera effects are used and graphics are generated and distributed to each player as their unique sports card.

This event, with interactive media and technology used, is intended to promote Nike’s campaign “Joy of Sports“, which encourage people to “find joy in movement, play and competition — and use their participation as fuel for confidently pursuing their respective goals”.